Power To The Marketer: Mobile Gaming

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Competition is one thing that is prevalent in humanity. Humans just have a natural need to want to compete with one another. You can look in nearly any business and see this. Mobile marketing is one of the newer contenders in this arena, but the competitions are pretty fierce with the ever-growing popularity of mobile devices and technology. One thing that mobile marketers can do to tap into this great competitive market is to use “gamification” in their mobile marketing campaign as described below.

You’ve seen just how popular apps and downloadable games have been ever since smartphones hit the market. You can’t look much of anywhere without seeing something regarding Angry Birds or other popular games. Many reports claim that millions are spending at least two hours daily playing game apps on their phones. That is potential that marketers could be using to their advantage. Fun is something that your audience wants and inserting it into your mobile marketing strategy can take it to new heights.

This all involves “gamification.” This principle involves inserting gaming mechanics and dynamics into activities that are not games to obtain a desired behavior or effect. Consider what it is that gives these games their competitive edge. There are things like social leaderboards, interaction with other players, and the entertainment factor that keep people playing and wanting to beat other players. Entertainment is one marketing principle that you should already be familiar with. Giving your customers the “power” of a challenge, pride, and an entertaining and compelling experience can actually help you boost your customer interaction. Many companies have taken that principle to make their own kinds of social hubs that were relevant to their audience and gained more interest and interaction from their customers than ever before.

You can boost interest in products this way, too. This could be as simple as sending emails with a great call to action and a link to a special page, quiz, or the like to your customers. By adding in some type of scoring element, you can offer some deep discounts that they can share on their social media. This will cause customers to spend more time on your page, drive up your traffic and page views, and get them sharing what you offer with even more people.

You can follow up the above using a similar strategy for those that may not have received your message or invitation. You can try using a different call to action or even a deeper discount than the previous one. It is just simple re-targeting that can boost your customer base and traffic.

Gamification, as you can see, does not only apply to games, but also to a great mobile marketing campaign. By tapping into to people’s natural competitive nature and love of gaming, you can boost your outreach and sales. Remember that you must test everything first and that you are really getting the most out of your campaign since wasted time and lost customers and sales are not a game.


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How To Grow Sales With Mobile Marketing

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Some people are slightly intimidated by mobile marketing because they feel it is too technical and complex. However, the good news is that using mobile marketing for your business is quite easy to do once you get the hang of it.

When applying this type of marketing, there are only eight main tools that you need to learn about. These tools would be: mobile websites, mobile banner ads, SMS, mobile apps, mobile paid search, near field communications and 8, location-based marketing, and QR codes.

With the amount of potential customers that have mobile devices nowadays, not having a mobile site to market your business can cost you dearly. If you are a business who uses a web design firm or ad agency, they are probably already working on designing your mobile website. If you are a blogger or smaller business, there are many easy tips that you can read online to learn how to set up your mobile site.

Google provides a special tool that allows you to test your mobile site. This tool will help to show you how your site will render on various operating systems. It will also provide tips on how you can improve on the functionality of your mobile site. This is very important because how your customers perceive your site can make a difference in potential sales.

Try to add a fun reward on your website. Giving your mobile website visitors something that is fun and engaging will help keep people returning, as well as encouraging them to share your site with others. Offering them a special mobile coupon or a mobile trivia game can do the trick.

Optimize your website using mobile specific keywords. Try to add in keywords that people will be using to search for your content. An example of this would be using location-based keywords, such as the name of a street if you are a restaurant or business that would have mobile customers driving to your door.

Learning how to generate a QR code for your business can be incredibly important. These codes can be used to engage your customers. Right now there are code generators online that you can use by just copying and pasting your URL into the code generator.

Use your QR code as much as you can. If you do mobile marketing webinars, put it into the presentation. Give the first person to scan the code some sort of prize.

Create a QR code that has all your contact information. Put this code on your business card. This allows people who scan your card to have all your business contact information by providing them with a link to your website or blog.

If you want to be very creative, you can make a YouTube video greeting and link it to a QR code for your website. People will scan the code you provide and receive a video greeting that will ideally present with a special coupon or discount offer.

Growing your sales using mobile marketing does not have to be as intimidating as some would think. It is a great way to market your business, and to get your message out to your customers.


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Search Engine Optimization Methods That Really Work

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Do you currently use search engine optimization to get more exposure for your website? If not, it is time to develop an efficient search engine optimization campaign. Keep reading to learn more about search engine optimization methods that really work.

Develop a quality website. Do your best to organize your content so visitors can easily find what they are looking for. You can use a menu to draw attention to your important pages. If possible, place your menu toward the top of your pages. You can create more site-wide links in your banners, headers or on the side of your text. Additional site-wide links are a great way to draw attention to your current discounted products. You should also place plenty of individual links to connect pages with similar content.

Create an XML sitemap for your website. You can use a plugin to create your sitemap and update it anytime you add more content to your site. Your sitemap should help search engine spiders find all your pages but do not expect to get good results if your site is not properly organized. Do not hesitate to improve the way your site is organized if you want to add more content. Always look for ways to make your content easier to find, for instance by creating an archive for all your old articles.

Share links to your content. Creating back-links on a regular basis is the best way to get more traffic. Make sure you share links to all your web pages instead of limiting yourself to your homepage. You can use your blog, your message board and your social media profiles to share your own links. Contact other webmasters to see if they would like to exchange links with you. Getting your links featured on other sites or blogs should be a lot easier if you can create quality content.

Determine which keywords your visitors are likely to use. There are different tools you can use to identify popular keywords, such as visitor tracker or Google Adwords. Make a list of all the keywords your visitors would use to describe your content. Keep in mind that the keywords you would use to describe your products or your services might not corresponds to the words your customers would use. Update your keywords regularly since keyword trends can change quickly.

You should optimize each page carefully. Instead of focusing on placing your keywords in your texts, place them in HTML tags. You should optimize each article by choosing an eye-catching title that includes at least one strong keyword. Place this title in a title tag and use it in the anchor text of the links that take visitors to this page. You can also optimize your images with some alt tags and describe entire pages with meta tags. Place your keywords smartly and search engine spiders will really notice them.

These search engine optimization techniques really work. You should use them to develop your own campaign and you will soon notice an improvement.


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Internet Marketing Can Be A Fun Job

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A lot of people want to get a job where they can work from home so they can make their own hours, work without having to travel, and just enjoy the benefits that come from working at home. Internet marketing can help you to work from home, so here are some tips that can help you begin.

Think about why Internet marketing is so great to get into. First of all, you’re going to be able to work from the computer and you won’t really need that much else when you’re first starting. You’ll probably have to spend some time learning things, like how to use programs to make websites and graphics, but after you learn all of the beginner stuff, it won’t be so hard to start working on making money with what you have learned. There are so many free tutorials out there that it should be easy for you to get ahead.

Do you know who you’re going to be marketing to? This should be something that you find out before starting anything so you don’t end up wasting your money on anything. You wouldn’t want to market to kids when you’re selling things that only adults could use, and you wouldn’t sell something to men that is for women. Try looking at the competition to see if you can find out who they’re catering to so that you don’t spend time working on a campaign that nobody shows any interest in.

What are you able to give people that nobody else can give them? You don’t want your product to be something that people are already able to give to people for a lot less than you’d be able to. It’s also never a good idea to try and sell something that is way too obscure for people to seek out. Try to stick with something you know that you can do consistently and for a price that is a little less than the average. This will allow you to get your business off the ground in a strong way so that you have a better chance.

What kind of keywords can you use on your website so that people can find it easily on a search engine? This is one of the basic ways to get search engine optimization to work for you when you’re trying to get more traffic to your site. If you need to learn anything about search engine optimization, you should be able to find free articles about it online. Make sure that you understand this before building your site so that you don’t have to go back over it later to add certain things because it could have you rewriting your whole site.

Internet marketing is a great way to make money once you start putting it to work for you. The above ideas should have you thinking about what can be done to help you to get started. Put some effort into it and the sky will be the limit!


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I Want to Start a Blog, But Don’t Know What to Write About

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Some people want to create a blog just to have the ability to write online. That said, it isn’t always easy to come up with a topic which will be popular with readers. The tips below will help you decide what to create your blog around and what to write about. This will ensure that your hard work doesn’t go unrewarded.

Your passion is what should guide your blog posts. If you absolutely adore bird watching, then writing about it will be fun for you and your readers. If you like to cook, why not share your recipes and cooking tips? Figure out what makes you smile and then turn it into a blog. People love to learn from others, and your expertise can help them be more successful. Provide how-tos, videos, photos, your own opinion on products and more. You can even share information you learn with your readers as all experts continue to educate themselves.

If you don’t feel comfortable catering to a niche, you can just write about what you love. Soon enough, you’ll find one topic really stands out from the rest, and you can focus on that. People find blogs on too many topics confusing, so it’s best to figure out one to stick to as soon as possible. If not, you may find that readers never build up as you’re writing on topics they don’t care about.

If you have some sort of insight into current events, you can write about what is happening in the news. For example, an economist could write about political and national events and what he sees as happening next. Someone who loves to keep up with crime stories could dig up clues or do research online to help figure out whodunit. From disaster predictions to celebrity gossip, there is always something in the news which is worth writing about.

Why not create a blog intended to spark conversations? Pose a question every day and then talk to those who comment with their answer. It could be on a specific topic, such as parenting, or on a broad array of categories. This allows you to build a rapport with your readers, and can also open you up to advertising opportunities. For example, asking what your readers’ favorite television is allows you to link to the items they suggest through an affiliate program. This ensures that you can easily monetize your blog when the time comes.

If you’re stumped, follow trends. For example, find out what’s big in fashion and then create a blog about it. You could talk about clothing, accessories, and other related topics, like causes, hobbies and hairstyles.

Blogs allow you to talk about anything and everything, if you so desire. Once you do figure out a niche to cater to, marketing your blog will be easier. Even if you want to do it as a fun hobby, you still should take the time to determine what your plan is before you begin.


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A Few SEO Mistakes To Avoid

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Search engine optimization can help you increase the ranking of your pages in search results but using the wrong strategies can ruin your campaign. Go over this article to learn more about the most common SEO mistakes that can easily be avoided.

You should never use unethical methods to optimize your content. Methods such as keyword stuffing, placing your back-links on link-farms or using false redirection URLs are known as Black Hat SEO and frowned upon by search engines. You might get excellent results with these methods on the short term but search engines will eventually notice that your methods are not ethical. Your pages can be banned from search results if you get caught using these methods.

Do not assume that you do not have to work on your SEO campaign anymore once you optimize your content. You always need to look for ways to improve your SEO strategies. Optimize the fresh content you add to your website and make some changes to the structure of your site if you add new important pages. Search engines often upgrade the methods used to analyze and index content. Stay up to date with the new methods used and adapt your SEO campaign accordingly.

SEO experts recommend to create an XML sitemap to make your different pages easier to find. Keep in mind that your sitemap will not make a difference if your site is not well-organized. You can organize your site efficiently by connecting all your pages and placing your links in visible places. Create some site-wide links for your main pages and draw attention to these links by organizing them in a menu. Connect your pages through individual links by placing links to more similar articles within the first three paragraphs of each article.

Do not overuse strong keyword phrases. Keywords are needed to optimize your content but you should use them to describe your elements instead of placing them within your texts. Use HTML tags to describe your content, for instance by adding alt tags to your images or title tags to your pages and articles. Search engine spiders will analyze title tags, meta tags, meta descriptions and alt tags for keywords. The anchor text of your links should also be filled with strong keywords to describe the content of the pages you are linking to.

Do not waste your time with low quality back-links. Creating more back-links is an excellent way to get more traffic for your website but you need to place these links carefully. Sharing a large number of links by commenting on blogs or news stories is not a good strategy. You need to get some quality links that will be noticed by the kind of visitors you want to target. Use article directories, online encyclopedias and message boards to share links yourself and create partnerships with other webmasters to get your content featured.

If you have been committing any of these common SEO mistakes, it is time to make some changes to the strategies you use. Do more research on efficient methods and make sure the strategies you use are up to date.


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Excellent Social Media Marketing Tips For Your Business

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Are you running your own business? If so, then you need to realize just how important social media marketing can be. Make full use of this type of marketing, and you can reap huge profits. Read the below article for advice on doing this.

First, it is vital that you are aware of your consumer interests. Follow them to where they navigate, especially on social media accounts. For instance, if they “like” a certain page, “like” it as well (as long as it is not too racy). If they are “tweeting” a popular event, “tweet” it as well. If they are chatting about something, join in on the conversation. It is important that you are going to your customers. In this day and age, you cannot and should not rely on them coming to you.

If you are not sure of your target audience’s interests, check out what your competitors are doing, especially the ones who are doing well. Viewing your competitors will not only help you see what they are doing right, but it will also help you see what they are doing wrong so that you can improve on it. All competitors eavesdrop on one another, and there is nothing wrong with it. In fact, this practice often stimulates growth on both ends because each party is learning the best possible strategies to increase sales and profitability.

In order to attract your audience, consider offering exclusive offers through your social media network. For instance, you could provide a discount on your products to people who “like” your page on Facebook or “re-tweet” you on Twitter. This will help encourage social media activity on your social media accounts, which could in turn generate more visitors, more sales, and thus, more profits.

Do not be shy about promoting your products and services through social media accounts. After all, the whole point of having a social media account for your business is to promote your products, right? Therefore, make sure you are actually spending enough time promoting them. You will not succeed in generating sales by only occasionally advertising.

Finally, you should avoid appearing pushy in your attempts at selling your products. Although this sounds like a contradiction to the previous paragraph, there is a fine line between being persistent in promoting your products and being too pushy. For instance, you should not be making multiple status updates and sending messages to all of your “fans” multiple times per day on Facebook. People like persistence, not pushiness. In addition, although you want to promote your products, do not be afraid to put more personal messages in your social media accounts from time to time, especially if it’s a cause that’s important to you, such as cancer awareness. This will showcase that you are an actual human being, not just a machine. As a result, people will more likely gravitate towards you and your business.

You are now aware of some great advice on how to begin your social media marketing endeavor. The tips here are just the beginning. Continue to do your own research on social media marketing, and remember that you must be patient and persistent in order to succeed.


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Working Smarter Not Harder When It Comes To SEO Efforts

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When designing a site for the public that you want to draw targeted traffic in droves, it’s very important that you immerse yourself in the culture of SEO and work consistently to get the job done. However, this doesn’t mean you drive yourself crazy! There are many things you can learn to help you work efficiently, letting the search engine spiders and certain processes work for themselves. Keep reading to learn more about how working smarter not harder when it comes to your SEO efforts.

First of all, as your site expands, you have to think about how many different types of sites you will be responsible for updating the content. This can become quite the chore. However, if you have the operating revenue, then you should be consistently outsourcing some of the work to a pool of writers. These writers can develop the content for you at a good price. As long as you’re turning out quality content consistently, your site will continue to grow and your profits rise. You must think like a business owner.

What are some of the avenues you should pursue to allow your efforts to continue to work for you? One of the biggest examples here is social media networking. When you post content to social media networks, it is shared by other people who then expose it to others who can share it as well. The cycle can continue on and on for a long time. Therefore, it’s important that you work towards utilizing other platforms, like blogs, forums, and more. For instance, social media expands to those options as well. You can add social media plugins to your sites, allowing people to like, share, tweet, or whatever the content that you have provided. How does this all tie into your search engine optimization efforts. Pursuing multiple platforms and allowing them to do the work for you to a degree is going to help you with the search engine rankings and be working more efficiently.

Another major way you can work smarter and not harder is by making sure you look at analytical data. You need to be tracking your progress for an overall goal of being more efficient with your efforts. It’s like finding your specific target audience, but instead it’s targeting your SEO efforts towards what needs your attention the most. You can track keywords to where you know what changes you need to make. There is so much you can do with this data to gauge your targeted audience and what you need to change or keep doing in order to keep the attention of the search engines.

You need to work efficiently when it comes to your efforts with search engine optimization. Directed and focused efforts will get you to where you want to be faster and easier. Still, use patience, and continue to learn new strategies as you utilize the information you’ve read here to propel you forward with optimizing your site much better.


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Internet Marketing Tips To Help Build Your Business

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The Internet is full of millions of people at any given time, which is why it is so important to give your business exposure on the Internet. Whether you have a brick and mortar building, a home business or are just starting out, the Internet can really help to boost your business and reputation. If you have been thinking about marketing your business through the Internet, now is the time to do it. The following article will give you some great tips to help you along the way.

You always want to make sure that you are targeting the right audience. You will probably not see a big jump in business if you are targeting products geared towards seniors to teenagers. Do some research to see what types of sites your target audience uses most. This will allow you to put your efforts into areas where you will get the most benefit from.

Many people use the Internet to research how to do things a lot. You can take advantage of this by offering how-to videos featuring your products. This will help to broaden your audience. You can use video advertisements on other pages as well as videos on YouTube. Remember when you use video advertisements that you keep them short and to the point. Anything that is too long or boring will more likely than not lose their attention within the first minute.

Using social sites such as Facebook and Twitter to advertise your business is a great way to gain exposure. Millions of people access these sites daily and share information with each other. Creating a social media site for your company can boost your business by gaining you new clientele. Make sure that the information on your social sites are up to date and that you share information that will keep your followers interested. Sharing special deals and promotions this way is a great tool to get the word out to many people at once. Social sites are easy to use and free to join, so all that you have to do is keep up with it.

It is always a smart idea to check out what your competition is doing on the Internet. Look at their sites and take notes of what works and will not work for you. Don’t copy them, but use them to help yourself become more successful. You can end up getting a lot of great ideas, which can be useful when you are first introducing your products or services to the world wide web. You might end up discovering a new marketing angle that you have never heard of before.

Internet marketing is a great way to get your products or services noticed by people not just in your area, but all over the world. This opens your business up for getting more sales from new customers who would have never seen it otherwise. By following the advice from this article, you will be on your way towards internet marketing success.


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SMS Marketing: Keys to Success

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SMS (short messaging service) is still the hub of communication within mobile media. If you want to succeed with mobile marketing, then you need to make SMS work for you. The keys that you will find in this article are designed to help you turn mobile marketing into a moneymaker for your business.

Always include a two-step process for opting in to communications from your company. This means that, after people have responded to one of your SMS messages in a positive way, they have to send a specific message to become subscriber to your content. A lot of people still have limits to the number of text messages they can receive each plan period, and just about everyone has limits on the patience they have for text messages filling their inboxes. If you use a two-step process, you will reduce the number of recipients, but you will increase the likelihood that each recipient wants to hear from you — and you’ll cut down on “unsubscribe” requests.

If people keep coming back and buying from you, you need to make sure that they get rewarded for it. Reserve some special discount offers, rebates, coupons and codes for those people, and send them out after a certain number of purchases. This will give you happy campers in your customer base, and should lead to a lot of repeat (and referral) business. If you want to offer discount codes for referrals as well, all the better — people will appreciate the opportunity to save money, and to build status within your company as well.

You can use SMS messaging to send out the latest deal that your business is offering. Maybe you’re the new pizza joint on the block, and you want your newest customers to know that they can get any pizza they want for $8. Put that into a quick SMS and send it to everyone who has ordered in the last 30 days. At the end of the message, give people the chance to opt out of further communication if they want. However, you’ll be surprised how many people end up ordering a pizza from that sort of message. Coupons always get a response of some sort.

Every time you send out a message, let people know what you want them to do. It doesn’t have to be in the SMS itself if you have a link, but it is more helpful if you do so. Text messages need to have a reason to be sent — it’s not a Twitter page. When people receive texts, they expect to be asked for some sort of response. You won’t come across as pushy, and if you’ve allowed your customers the chance to opt out each time you send a message, people will realize that you’re just trying to offer them a deal, and your communications won’t be resented.

SMS marketing does not cost a lot, and it can be very personal. Use these tips to build a strong SMS marketing presence.


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